Typical Teufel

  • Client

    Teufel

  • Services

    UX Sound

Background

The sound of Berlin

What makes Berlin special? It's the passion for music and the unmistakable character of the city. Teufel, which has been based in the heart of City West since 1979 and develops high-quality audio products, embodies precisely this spirit. We have been designing Teufel's audio branding and UX sound since 2018. Our concept, called "Type", combines concise analogue sounds that stand for character, pulsating bass that symbolizes power and digital elements that embody synthesis to create a unique sound experience. This bespoke design shapes the entire Teufel experience - from the distinctive audio logo to clear UX sounds that ensure a consistent user experience.

Product

Teufel
BOOMSTER GO

The Teufel BOOMSTER Go is a robust Bluetooth speaker with powerful sound! It puts the legendary Teufel sound in your hand, whether you're hiking, on your bike or orbiting Mars.

Sounddesign

Character, strength, synthesis

Our sound design for Teufel goes far beyond the classic audio logo: The UX sounds have become true brand ambassadors, often heard more often than the central audio logo itself. These sound signatures have been seamlessly integrated into all Teufel products, from Bluetooth headphones to home cinema systems. By skilfully combining digital elements with real instruments and their characteristic background noises, we bring the unique character of the Teufel brand into the digital world and create a consistent and emotional user experience.

»I see Teufel as a fast and passionate company - and we found that at audity directly.«

Viktor Miruchna UX Engineer at Teufel in product development

Teufel was honored with red dot design award 2022 and the German Brand Award 2023 .