What makes Berlin special? It's the passion for music and the unmistakable character of the city. Teufel, which has been based in the heart of City West since 1979 and develops high-quality audio products, embodies precisely this spirit. We have been designing Teufel's audio branding and UX sound since 2018. Our concept, called "Type", combines concise analogue sounds that stand for character, pulsating bass that symbolizes power and digital elements that embody synthesis to create a unique sound experience. This bespoke design shapes the entire Teufel experience - from the distinctive audio logo to clear UX sounds that ensure a consistent user experience.

Our sound design for Teufel goes far beyond the classic audio logo: The UX sounds have become true brand ambassadors, often heard more often than the central audio logo itself. These sound signatures have been seamlessly integrated into all Teufel products, from Bluetooth headphones to home cinema systems. By skilfully combining digital elements with real instruments and their characteristic background noises, we bring the unique character of the Teufel brand into the digital world and create a consistent and emotional user experience.