Building Trust. In Every Note.
Client
Sika
Services
Brand Sound Production, Brand Sound Strategy, Brand Track
Tools
Music Mixer
Guiding idea
What does trust sound like?
"Building Trust" - that is Sika's vision. A strong statement that also became the creative leitmotif of the new brand sound.
The new sound is derived directly from the brand DNA. The name Sika goes back to the main components of the successful product (silicon, potassium and calcium). Three elements that together create something new and strong - a symbol of stability, connection and cohesion. This principle has been translated into music: Three tonal impulses combine to form a powerful unity. Soft, classical timbres create a warm, trusting atmosphere.
The musical language conveys reliability, stability and closeness - values that have always characterized Sika.
The audio logo condenses this idea into a few seconds. A clear structure leads to a stable, inspiring chord - concise, self-confident and recognizable.
Brand tools
A system that works worldwide
With the browser-based Music Mixer, brand sound becomes a living system. Brand managers all over the world can use the developed brand tracks easily and intuitively. Three stylistic directions are available. Pop, electro and classic. By mixing these variants, countless individual track versions can be created - flexibly applicable for every project and every context. In this way, Sika always finds the right sound and consistently strengthens global brand recognition.
