Osnabrück connects. Now you can hear it, too.
Client
Osnabrück
Services
Brand Sound Production, Brand Sound Strategy, Brand Track
City of Osnabrück
Identity becomes audible
Osnabrück stands for connection. As a city of peace, Osnabrück brings together history and the future, culture, science and business, as well as people with different perspectives. This philosophy also shapes the city’s brand identity. The central design element is a connecting line that visually represents the idea of togetherness.
From image to sound
While the city’s visual identity has already been redesigned, the brand’s auditory dimension has been missing until now. Today, people experience a city far beyond its physical location: whether on social media, in videos and podcasts, at events, or through digital services. A distinctive brand sound creates recognition across all these touchpoints and adds an emotional dimension to the brand. The goal was therefore to consistently translate Osnabrück’s identity into sound.
Audio logo concept
The sound of the Osnabridge
In collaboration with the city’s marketing department, the “Osnabridge” concept was developed. In music, a bridge refers to a connecting section between two parts of a piece. It is precisely this principle that forms the basis of the soundscape. The distinctive motif of the audio logo recurs throughout, connecting different versions of the brand track and creating a unifying acoustic thread across all applications. In this way, the city’s connecting line becomes a musical design element.
When a city becomes music
At the heart of the composition is an audio logo designed as a sound collage. A catchy melody ensures high recognizability and sticks in your head. A modern beat makes the sound dynamic and versatile. The composition is complemented by subtly woven-in celebration recordings from city life. Though barely perceptible, they give the sound a human and emotional dimension that evokes shared experiences, encounters, and the vibrant sense of community in Osnabrück.
An audible brand as the result
Brand recognition across all channels
Based on this soundscape, we developed a flexible brand sound system featuring the audio logo as an acoustic signature, a modular brand track for videos, social media, and on-hold music, as well as podcast intros, outros, and supplementary sound effects.
The result is a distinct sound identity that consistently enhances Osnabrück’s character and makes the brand recognizable across all touchpoints.
