How product logic became an intuitive sound experience
Client
Miele & Cie. KG
Services
UX Sound
The Concept
Differentiated and recognizable
A UX sound concept was developed to enable both device differentiation and assignment, taking into account both cross-device sounds and device-specific sounds.
Each appliance category was assigned an individual sound color spectrum that acoustically translates the characteristics of the appliance properties. For example, a steamer sounds like "gentle steaming" or a refrigerator sounds like "crystal-clear cooling".
A uniform sound pattern system provides the user with orientation and also ensures brand recognition. Furthermore, this concept offers the possibility of flexible scalability to future appliance categories.
Testimonial
Andreas Enslin about Audity
»We were looking for a partner with foresight who could implement our vision and understand how the Miele brand works. In Audity, we have found a partner who fulfills exactly this spirit.«
Miele was honored with red dot design award 2022 .
