Freedom, dynamism, the joy of cycling - JobRad has been conveying precisely this feeling since 2008, when the company revolutionized company bike leasing. More than 1.5 million people are already on the road with JobRad bikes, and the brand has long stood for a sustainable mobility revolution. But how do you get this movement into people's ears?

A sound was needed that not only created recognition, but also captured the driving experience acoustically: energetic, authentic and unique.

Together with the JobRad team, we developed a sound branding based on an iconic element of cycling: the freewheel sound. This rhythmic clacking is more than just a noise - it is a symbol of movement, freedom and flow. With its organic, modern timbre and memorable structure, it is the perfect acoustic calling card for JobRad.

The new sound can be used and adapted flexibly with the browser-based music mixer. Three versions of the brand tracks are available, which can be combined into an infinite number of variations - depending on the mood and context, but always 100% on brand.