How we revolutionised the handling of brand sound with the right sound tools.

  • Client

    GROHE

  • Services

    Brand Track, Soundscape, UX Sound

  • Tools

    Music Mixer, Music Generator

Background

Pure joy of sound

In the world of bathroom solutions and kitchen taps, GROHE is an undisputed name. But for us, GROHE is more than just a brand - it is a symphony of technology, quality, design and sustainability that redefines the water experience. Since 2016, we have been accompanying GROHE on their journey as an audio branding partner to translate their message of "Pure Joy of Water" into sound.

Product

The melody of the water

Together with GROHE, we have transformed the essence of the brand into acoustic principles. A musical leitmotif that evokes joy and emotion was developed and now permeates all of GROHE's audio-visual measures. This leitmotif can be used in different genres and productions to strengthen the emotionality and recognizability of the brand and make the water experience unforgettable for customers.

Tools

Music Mixer & Music Generator for GROHE

With customised music software solutions, we have helped GROHE to efficiently implement its brand sound principles. This includes the Music Mixer, which supports GROHE in the efficient and consistent dubbing of videos and makes it possible to use the individual brand sounds easily and consistently. In addition, we have developed the GROHE Spa Music Generator, which generates live music to complement the Grohe Spa showrooms with never the same and unrepetitive soundscapes. This unique technology creates an immersive and unforgettable experience with the GROHE brand.v

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