FingerHaus
Brand Sound Production, Brand Track
Audity Profiler, Music Mixer
Translating the brand promise into sound
With FingerHaus, the unexpected has no place in homebuilding! The family-owned company is a leading manufacturer of sustainable, high-quality timber prefab homes with more than 75 years of experience. Every year, FingerHaus guides over 750 homeowners on their journey to their custom dream home. Always true to the brand promise: Everything done right.
We set out to make that moment when the FingerHaus promise becomes reality for the customer truly audible.
»With Wood and Hand«
Wood is not only the primary building material of FingerHaus homes. It also stands as a symbol of quality, naturalness and sustainability. Acoustically, this material becomes tangible through the distinctive sound of knocking on wood, a universally recognized noise that symbolizes protection, good fortune and the beginning of a positive future. It also evokes the familiar gesture of knocking on a front door.
Hands symbolize craftsmanship, action and teamwork. We wanted to incorporate these qualities into the brand sound through hand-related sounds. Clapping hands conveys precision, dynamism and motivation. It represents collaboration and recognition of great achievements, while finger snapping stands for problem-solving, ease and creative thinking.
The interplay between the sounds of wood and hands creates a distinctive sonic identity for FingerHaus. It evokes positive associations and makes the "Everything done right" moment truly audible.
Implementation with the Music Mixer
The browser-based Music Mixer enables flexible application and adaptation of the new sound. Three different versions of the brand tracks serve as the foundation. They can be combined in various ways to create mood- and context-specific variations that always stay true to the brand.