From device sounds to sound devices.
Client
Festool
Services
Brand Sound Strategy, Brand Sound Production
Tools
Audity Profiler, Music Builder
The Challenge
Tools at the centre
Festool challenged us to develop a brand sound that would make the essence and character of the brand audible. We quickly realised that the focus should be on Festool's tools. By using the distinctive start-up sounds and cleverly blending them with classic elements, we created an unmistakable acoustic identity for Festool. These defining sound elements, which can be found in the sound logo and matching brand tracks, strengthen the emotional connection to Festool in all its productions.
Festool
Festool Sound Logos
The Festool sound logo was realised in three different versions: a classic, a precise and a rhythmic version. All three variants have the same rhythm and the characteristic tool noises.
Implementation
Sound toolbox
for Festool
For a company that makes ultra-efficient tools, we developed an equally efficient sound tool: the Festool Sound Toolbox. It enables Festool to add sound to its videos in record time and with the utmost precision. A modular system allows sound blocks to be seamlessly assembled to create appropriate dramaturgies and tracks that are perfectly matched to the planned video formats.
Festool was honored with red dot design award 2022 .
