Doppelmayr
Brand Sound Strategy, Brand Sound Production
Audity Profiler
A moving sound
The Doppelmayr Group, world market leader for rope-propelled mobility, prioritizes near-silent ropeway technology – but in its communication, sound brings the brand values Bold, Inspiring, and Excellent to life and makes the vision “Unlimited in Motion” tangible.
At the heart of this sonic identity is the sound logo – the Double Beat. It reflects “Doppel,” meaning “double” in German, in Doppelmayr’s name, creating a distinctive auditory signature. In the brand’s music, warm orchestral and modern electronic elements blend into a soundscape where dynamic arpeggios add movement, perfectly capturing the spirit of this innovative transport company.
»Doppelmayr – Unlimited in Sound« has been awarded Gold at the German Brand Award 2025.