How we transformed a Swiss national treasure into a brand sound ID.
Client
Die Schweizerische Post
Services
Brand Sound Production, Brand Sound Strategy
Tools
Audity Profiler, Music Builder
Konzept
Tradition meets innovation
In Switzerland, there is a sound that has accompanied the Postbuses since 1924: the unmistakable post horn. This three-note melody not only embodies the Swiss identity, but is also the centrepiece of our acoustic brand identity. Our project aimed to make this leitmotif more versatile without losing its uniqueness. The result is a flexible leitmotif that integrates seamlessly into every musical facet and brings Swiss Post's brand values to life in every note.
Tools
Music Builder for
the Swiss Post
In addition, we have developed a customised tool that helps us to set videos to music in a dramaturgically consistent way and to reflect the brand and its leitmotif in many musical facets. In this way, Swiss Post's message remains unmistakable in every note, and with just three notes.
Die Schweizerische Post was honored with red dot design award 2022 .
