Bosch Brand Sound ― audity

Client

BOSCH
Services

Brand Sound Production, Brand Sound Strategy, Brand Track
Tools

Music Mixer

We developed the Bosch Brand Sound to bring “Invented for life” to life through sound, built around a distinctive five-note leitmotif that creates recognition across music, UX sounds, campaigns, products, and digital experiences. We are proud that our work has been recognized with the Corporate Design Award 2026 in the category Corporate Sound Design.

The Bosch Brand Sound is more than just a melody - it is the acoustic expression of Bosch's brand promise, »Invented for life.«

At its core is a distinctive five-note leitmotif that serves as the foundation of the entire sonic identity.

From the sound logo and UX sounds to adaptive music for campaigns, films, events, products, and digital experiences, the leitmotif creates a consistent acoustic thread across every touchpoint. Supported by an internal Music Mixer tool, Bosch teams can easily create on-brand music while maintaining creative flexibility.

Sound Logo Variant

BOSCH Corporate Sound Award Movie

This project has been recognized with the Corporate Design Award 2026 in the category Corporate Sound Design.

Doppelmayr Brand Sound

We developed an acoustic brand identity for Doppelmayr that makes the vision ‘Unlimited in Motion’ and the brand values audible with the Doppelschlag sound logo and a dynamic soundscape.

Swiss Post brand sound

How we transformed a Swiss national treasure into a brand sound ID.

Teufel UX sound

By mixing raw instrument noises with digital elements inspired by the Berlin music scene, we bring Teufel's character into the digital world.

Miele UX Sound

Sophisticated tones and recognizable patterns for every Miele appliance.
Intuitive, brand-typical and future-proof.

Grohe brand sound

How we revolutionised the way brand sound is handled with the right audity sound tools.

Allgäu Brand Sound

How we created a regional sound identity together with world stars.

Festool brand sound

By using the distinctive start-up noises, we have created an unmistakable acoustic identity for Festool.

BayWa r.e. brand sound

For the leitmotif, we oriented ourselves rhythmically and tonally to the phonetics of "BayWa r.e." in order to clarify the pronunciation of the brand name.

Scout24 brand sound

With "Mouth Sketching," we created a sound concept for Scout24 that enhances the marker aesthetic and sonically represents each sub-brand.

Audio-Logo für BESSEY

Für BESSEY haben wir ein Audio-Logo entwickelt, das direkt aus dem Herzstück der Marke stammt. Der ikonische Klang der Schraubzwinge wurde zur akustischen Signatur.

Brand Sound for Vontobel

How our brand sound for Vontobel breaks the sound conventions of the financial world

JobRad brand sound

The JobRad brand conveys dynamism, drive, appeal and the pure joy of cycling. What does this mean for the new brand sound for JobRad? We passionately devoted ourselves to this question.

Sofascore UX Sound

From complex data into instant understanding - Der Klang von Sofascore

FingerHaus Brand Sound

The interplay of the sounds of wood and hands creates an unmistakable acoustic identity for FingerHaus that evokes positive associations and makes the "everything done right" moment an acoustic experience.

SRF Brand Sound

We created a distinctive and recognizable acoustic identity for SRF through systematic analysis of hundreds of audio elements from TV, radio, and online. The result is a flexible sonic DNA and clear sound logo.

Sika Brand Sound

What does trust sound like? Together with Sika, we developed a customized brand sound system based on the vision of "Building Trust". Inspired by the brand DNA and the power of three elements, a flexible audio identity was created.

Osnabrück Brand Sound

Osnabrück connects. The sound of the Osnabridge.

From brand promise to sound experience. “Invented for life.”

Client

Services

Tools

Bosch Corporate Sound

More than a melody

Listen to
other projects