How we translated BayWa r.e.'s phonetics into a leitmotif
Client
BayWa r.e.
Services
Brand Track, Brand Sound Strategy
Tools
Music Mixer
The concept
Leitmotif and principles
In collaboration with an international project team consisting of employees from BayWa r.e. and Audity, the brand of the renewable energy company was examined more closely and the most important characteristics and brand values were translated into musical parameters. These parameters were made available for evaluation using the Audity profiler and, after evaluation, concentrated on three distinctive guiding principles.
The result is three cornerstones that perfectly represent the brand sound of the "BayWa r.e." brand brand sound perfectly - an energetic, driving beat, a natural background color and a catchy and innovative melody line. When creating the leitmotif, we based the rhythm and sound on the phonetics of the brand name "BayWa r.e." in order to clarify the pronunciation of the brand name.
»With the development of our unique sound identity, we have created the perfect complement to our visual brand presence. This allows us to convey our values and all the characteristics of our brand on an acoustic level, thereby increasing our global recognition value across a wide range of channels and media.«
Implementation
Audity web tool "Music Mixer"
The use of the new BayWa r.e. brand sound is supported by the Audity web tool, the "Music Mixer", so that the brand sound can always be used in an interesting, variable and consistent way. The Music Mixer is intuitive to use and requires no specialist knowledge of sound design or video editing. This means that even non-professionals will be able to use the brand sound independently and in a variety of ways in the future.
