How we created a regional sound identity together with world stars.

  • Client

    Allgäu

  • Services

    Soundscape, Brand Sound Strategy, Brand Sound Production

  • Tools

    Audity Profiler, Music Mixer

Concept

Sonorous
Home

Since 2020, we have been accompanying Allgäu GmbH on a fascinating journey to bring the Allgäu brand to life acoustically. In discussions with representatives from culture, politics and business, we have looked deep into the soul of the Allgäu to find out how fresh, honourable, original, healing and peaceful it can sound. It quickly became clear that the characteristic ringing of cowbells is the acoustic heart of the Allgäu. This familiar sound became the central brand instrument and now characterises the musical identity of the region as well as the new audio logo. The result is a unique brand sound that captures the essence of the Allgäu in tones and melodies and vividly tells the story of the region.

Allgäu Making Of

Tools

Music Mixer for the Allgäu

The final brand sound is now also available to brand partners. Our Music Mixer tool allows everyone to flexibly and creatively realise the acoustic identity of the Allgäu and ensures that the familiar sounds of the region can be felt in every application.

Allgäu Music Mixer

Allgäu was honored with German Brand Award 2023, with if Design Award 2023 and the red dot design award 2022 .

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