audity - Audio Branding Intelligence

A Sound Logo Database, also referred to as an Audio Logo Database or Sonic Logo Database, records short, distinctive sounds that identify brands. It includes registered sound marks and relevant unregistered sound logos. It helps compare new sound logos with existing audio assets and identify potential similarities at an early stage.

We are the world’s leading agency for the technical validation of sound marks. With Sound Mark Analytics, we have developed the world’s first proprietary system for comparing sound assets with international sound mark registers and other relevant sonic identities.

Our specialized database contains around 5,000 registered and unregistered sound marks and sound logos. A dedicated unit within Audity GmbH continuously researches, collects, reviews and updates the data. This creates a uniquely broad and current foundation for identifying potential similarities and risks of conflict at an early stage and assessing them with confidence.

More information: https://sound-mark.com/

• Global trademark comparison
  Systematic analysis based on around 5,000 registered and unregistered sound marks and sound logos from international markets.

• All relevant data
  Coverage of the world’s most relevant registered sound marks as well as significant unregistered sound logos.

• Continuous updates
  A specialized unit within Audity GmbH regularly researches, reviews and updates the database.

• Early risk assessment
  Identification of potential similarities and conflicts during development and before trademark registration or international rollout.

• A solid foundation for trademark protection
  Transparent data and analyses supporting legal review and a robust trademark application.

• A unique specialized system
  The world’s first proprietary system for the international comparison of sound marks.

• Objective value
  Sound Mark Analytics complements subjective perception with transparent data, creating a solid basis for decision making by brands, agencies and trademark professionals.

Since 2026, Audity GmbH has partnered with Clarivate in the field of Sound Mark Analytics. Clarivate is a leading global provider of data, software and services in the field of Intellectual Property (IP). Learn more about the partnership.

We have been relying on digital process intelligence for over 10 years. The Audity Profiler is our tried and tested tool for transforming subjective discussions of taste into objective strategic parameters. Various sound samples are evaluated via an online interface and compared against the brand values. The method helps to create a clear, shared opinion right from the start.

• Stakeholder alignment
  Direct involvement of all relevant decision-makers via an intuitive and easily accessible interface.
• From subjective to strategic
  Individual preferences are translated into measurable, data-based results.
• Clear creative basis
  Creates a robust briefing foundation and accelerates further creative development.
• Developed for global organizations
  Designed for complex structures, the tool enables the synchronized involvement of all stakeholders - remotely and worldwide.
• Proven on a large scale
  Successfully used in international corporations to efficiently create a common, data-based foundation for the brand sound with over 500 stakeholders.

We are not resting on our laurels when it comes to existing standards. We are currently driving development in the most dynamic fields of audio technology:

• Musical GenAI: Development of own AI models for brand-compliant music composition.
• Voice Identity: New tools for creating and scaling synthetic brand voices (custom TTS) and voice design.

Rainer Hirt
+ 49 (0) 75 31 36 38 524
rh@audity.de
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