audity - Audio Branding Intelligence

We are the world's leading agency when it comes to the technical validation of sound marks. With Sound Mark Analytics, we have developed the first proprietary technology to compare sound assets with international sound mark registers. The tool shows which trademarks are already protected and provides an informed assessment of whether a new sound logo could infringe existing trademark rights. More information can be found here: https://sound-mark.com/

• Global brand comparison
  Systematic analysis of registered sound brands in all relevant target markets.
• Early risk check
  Identification of potential collisions even before the rollout.
• Legally compliant basis
  Reliable database for a sound and secure trademark registration.
• Technological standard
  The only specialized database solution for global acoustic collision checks.
• Objectifiable benefit
  Transforms subjective hearing into a comprehensible, legally sound basis for your trademark protection decisions.

We have been relying on digital process intelligence for over 10 years. The Audity Profiler is our tried and tested tool for transforming subjective discussions of taste into objective strategic parameters. Various sound samples are evaluated via an online interface and compared against the brand values. The method helps to create a clear, shared opinion right from the start.

• Stakeholder alignment
  Direct involvement of all relevant decision-makers via an intuitive and easily accessible interface.
• From subjective to strategic
  Individual preferences are translated into measurable, data-based results.
• Clear creative basis
  Creates a robust briefing foundation and accelerates further creative development.
• Developed for global organizations
  Designed for complex structures, the tool enables the synchronized involvement of all stakeholders - remotely and worldwide.
• Proven on a large scale
  Successfully used in international corporations to efficiently create a common, data-based foundation for the brand sound with over 500 stakeholders.

We are not resting on our laurels when it comes to existing standards. We are currently driving development in the most dynamic fields of audio technology:

• Musical GenAI: Development of own AI models for brand-compliant music composition.
• Voice Identity: New tools for creating and scaling synthetic brand voices (custom TTS) and voice design.

Rainer Hirt
+ 49 (0) 75 31 36 38 524
rh@audity.de
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